September 18, 2009
My idol, Beyonce Knowles && Abercrombie &Fitch will duke it out it court. Only hours after Knowles announced the launch of her signature fragrance, the clothing giants filed a suit in Columbus federal court, according to the New York Daily News.
Knowles is set to release the fragrance "FIERCE", named after her on-stage alter ego Ms. Sasha Fierce, with the fragrance company Coty (company responsible for J.Lo's 'Glo') && A&F are not happy!
[image courtesy of www.theinsider.com]
[image courtesy of fragrancenet.com]
Abercrombie & Fitch claim to own rights to the name "Fierce" && are accusing Knowles of trademark infringement, unfair competition, && deceptive trade practices. They are afraid the Pop Diva's fragrance will be confused for their men's cologne named "Fierce" as well.
Beyonce, who's latest album is entitled "I Am... Sasha Fierce" has just debuted her clothing line in department stores which is also called 'Sasha Fierce', and camp have no intentions of relenting after being sent a "cease and desist" letter from the A&F attorneys.
What do you guys think?
I think she has enough money to fight this, though she may end up renaming the scent "Sasha Fierce".